While few CEO’s directly manage communications, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands, the proliferation of media channels and… READ MORE
PRIA Summer Master Class
The Public Relations Institute of Australia (PRIA) is proud to offer this 3 day intensive PRIA Summer Master Class to guide the PR leaders of the future. Why? Gain a… READ MORE
What is Public Relations?
Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is… READ MORE
Media Connections Kicks Off A Media Madness Membership Drive
Our friends at Media Connections got in touch with a special membership offer they are running this week that we wanted to share with our Marketing.com.au readers. Media Connections is… READ MORE
The Real Cost of Marketing
Do you know the real cost of marketing? How much marketing costs, or how much to spend on marketing can be a very tricky question for a lot of companies… READ MORE
Ad Spend or Editorial Placement – Advertising Versus Public Relations
Consumers are often unaware of product placement, of the use of integrated marketing campaigns, and celebrity and media endorsements to ensure a product’s success. These tactics are increasing due to… READ MORE
How to Get the Best Results from Your PR Agency
So, you’ve decided that your brand needs a helping hand to get cut-through in today’s cut-throat consumer driven market. You’re set with the advertising campaign but a bit unsure on… READ MORE