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Great Expectations – What CEO’s want from their PR investment

February 24, 2015 @ 7:30 am - 9:00 pm


While few CEO’s directly manage communications, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern.

CEO’s today demand greater transparency, accountability and return on investment on their PR investment than ever before.

Former Age business journalist and founder of, Joanne Painter, shares her insights and strategies for engaging c-suite executives in the PR journey – and offers some tactics for building engagement in PR from the top down.

In this interactive workshop we will also explore:

  • What CEO’s really think about PR (and why are so many afraid of it)
  • Why PR should matter to CEO’s
  • How to convince your CEO to invest in PR
  • When to engage your c-suite in the PR journey


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132a Gwynne St, Cremorne
Melbourne, Victoria 3121 Australia
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