Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most… READ MORE
The 7 Primary Benefits of Display Advertising
Display advertising is an excellent yet often overlooked tool in the arsenal of a digital marketer. With PPC and Search advertising becoming increasingly saturated, display advertising has emerged as an… READ MORE
The Pros and Cons of Different Advertising Mediums
The advertising landscape is becoming more convoluted than ever. There are so many different advertising mediums and platforms businesses can use to their advantage, such as web, print, social and… READ MORE
The Rising Use of Ad Blockers and What You Can Do as Marketers
Do you remember the days of recording TV programs on videos and then skipping the ads when you watched it back? Well the same concept is available on the online… READ MORE
Top Tips for Successful Search Marketing
Search marketing, search engine optimisation, pay per click advertising. It can all seem a little overwhelming. But it really needn’t. No longer are all these fields the domain of tech-geeks… READ MORE
The State of Print Advertising in the Digital Age
Emerging as a new media platform, the Internet has made a huge impact on the advertising industry and significantly changed the marketing focus for businesses large and small. With the… READ MORE
The Future Of Shopping
50% of Australians turn to online shopping & 5 new trends that are here to stay The number of consumers purchasing goods online continues to increase according to research from… READ MORE
How to Know What Type of Facebook Advert to Use
Facebook is huge. There is simply no denying it. As of September 2014, there are, on average: 864 million daily active users 703 million mobile daily active users 1.35 billion… READ MORE
Affiliate Marketing Essentials (Part Two)
Just in case you missed it, last week we covered affiliate marketing essentials: what it is, where it came from, and the technology that makes it such a successful advertising… READ MORE
Affiliate Marketing Essentials (Part One)
Affiliate marketing can seem like a bit of a grey area. It’s not quite advertising, and it’s not quite marketing. It often has negative, spammy connotations associated with it. So,… READ MORE