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Importance of Adding Influencers to Your Content Marketing Strategy

August 7, 2018 By Katie Rose

Influencers in your content marketing strategy

If you’re looking to grow your business you first need people to buy your products and trust your brand. You’ll want to create reassurance within your target audience that when purchasing from you, they’ll receive high quality products and a good consumer experience. More often than not, users trek through customer review after customer review,… READ MORE

6 Free Marketing Plan Templates

July 22, 2018 By Sally Wood

Free marketing plan templates

(And Why Your Business Should Be Using One!) Used correctly, a marketing plan should be the engine that powers, steers and grows the success of your business. A marketing plan is absolutely essential when it comes to mapping out the strategies and tactics that will not only help you grow brand recognition, but make those… READ MORE

Where Are Small Businesses Spending Their Marketing Dollar in 2017?

May 15, 2017 By David Trounce

Small Business Marketing Spend in 2017

As marketing budgets continued to rise throughout 2016, reaching up to 12% of company revenue, the outlook for marketing agencies and those wanting to enter into the online marketing world looks bright. According to the 2016-2017 CMO Spend Survey by Gartner, Larger corporations (those with over $5 billion revenue) are spending over 13% of their… READ MORE

WA Guru Breakfast – Leveraging Data Driven Marketing Strategy to Optimise CX

March 31, 2017 By Marketing.com.au Team

Join Google’s Customer Solution and Innovation specialist Scott Thomson as shares thought leadership stories, key strategies, process improvements and small trials to help you get the hard numbers you need to present to key stakeholders. Help drive further investment and transform your digital marketing spend from a broadcast-based prospecting model to targeted media buys that… READ MORE

7 Great B2B Marketing Strategies to Help Small Business Boost Sales

September 23, 2016 By Caroline Bird

marketing tips b2b vector

Business customers might show an interest in your brand via social media, but that does not guarantee they will buy your product and/or service. Social media marketing does not fit neatly into a strategy, so expecting a tweet to close a million dollar sale is fairly unrealistic. The same can be said for offline channels… READ MORE

Marketing Automation Strategy

April 21, 2016 By Marketing.com.au Team

Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate, streamline and closely monitor their marketing campaigns, brand exposure and consumer interaction and and activity, increasing efficiencies and results. Successful marketing automation can achieve great ROI with components across lead generation strategies, customer segmentation… READ MORE

South Australian Marketing Festival

October 12, 2015 By Marketing.com.au Team

This 2 day event curated by ADMA SA and 30Below is an unmissable opportunity to fine-tune your skills, network with some of the biggest names in the industry and inspire yourself to take that next step in your marketing career. Over the 2 days you will complete the ADMA Digital Marketing Strategy Course and pick… READ MORE

Getting Your Marketing Mix Just Right

June 25, 2014 By Sally Wood

Marketing Mix - Product, Place, Price, Promotion

An effective marketing mix is all about putting the right product, at the right price, in the right place, with the right promotion, at the right time. With some knowledge about what the marketing mix actually is, and some handy hints on how to get your marketing mix right, you’ll be on the road to… READ MORE

How to Define Your SMART Marketing Objectives

May 28, 2014 By Calie Salter

SMART Marketing Objectives

Have you ever embarked upon a new whizz bang marketing program without first sitting down and plotting out your marketing objectives? I know I have. Have you ever decided that you need a brand new website, or a new set of brochures, without first taking stock to determine how all this new marketing collateral will… READ MORE

6 Big Mistakes Made By Hotel Marketers

October 9, 2013 By Gina Withey

Marketing in a slow economy for any product or service can be a challenge. Even more challenging is marketing a hotel, which is both a product and a service. Whether a hotel is part of a recognisable chain or one-of-a-kind boutique hotel, marketing is vitally important. Many hotel marketers may find themselves trapped in a… READ MORE

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