When the majority of people hear the word “brand”, they instantly associate it with a logo. However, creating a strong brand involves so much more than that and it takes a lot of work, research and dedication. Put simply, the quality of your brand closely determines whether your target audience will decide to do business… READ MORE
Vic Guru Breakfast – Strategies for Change
This breakfast will feature Australia Post’s Chris Blake, Executive GM Corporate Affairs and Guy Sutherland, CMO and Executive GM Consumer and Small Business Segment who will present their industry leading ideas on changing business focus towards customer centricity.
Safely Unlocking Your Biggest Asset – Audience Data
Publishers large and small are united by one very common and often painful issue – how can they safely unlock their biggest asset – their audience data. Increasingly the approach is programmatic but it’s loaded with as many questions as answers. Join IAB Australia, Audience 360, Carsales, Sensis, Krux and AppNexus as they explore how… READ MORE
How to Create an Effective Survey Using SurveyMonkey
Surveys are an incredibly useful tool in collecting data and gaining insights. Surveys have always been a key marketing tool because of their ability to gain information from large sections of society in help predict trends, understand particular tastes and identify a potential customer base.
Five Simple (and one complicated) Steps to Effective Market Research
Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time for a spot of market research. As with any type of research, the whole point of market research is to collate as much information as… READ MORE
5 of the Top Trends in Market Research for 2012
As a market researcher, the pressure is always on to deliver the most insightful and actionable results for your clients. You need to keep your finger on the pulse of what the upcoming trends are, so you can develop research methods that will help you to use these trends to your advantage and keep one… READ MORE