A product’s packaging is as important as the item itself. Today’s crowded marketplace brings about a major challenge that begins even before a consumer gets to sample your wares –… READ MORE
How to Perform Market Research and Create a Solid Brand from the Get-Go
When the majority of people hear the word “brand”, they instantly associate it with a logo. However, creating a strong brand involves so much more than that and it takes… READ MORE
How to Use Web Design for Brand Recognition and Impact
How successful is your corporate branding strategy? To find out, look no further than the “New vs. Returning” statistic in your website’s analytics software. On average, return visits account for… READ MORE
Why Your Business Should Invest in Digital Logo Design
We’re going to discuss why your business should invest in digital logo design. Brands have caused outrage this past year, changing much loved logos into less detailed designs, but why… READ MORE
Protecting Your Brand
Having a business/company name or a domain name, doesn’t give you proprietary rights over your brand’s greatest asset. What this means is that someone else can use or even trademark… READ MORE
Top 7 Marketing.com.au Articles For 2012
As 2012 draws to a close and the silly season is well underway, we just wanted to take the opportunity to thank you all for your wonderful support of Marketing.com.au…. READ MORE
7 Ways To Get A New Logo Designed
When it comes to branding, we all know the importance of your visual identity to customers. That is why a logo is important to any brand, to help customers to… READ MORE