The Media Communications Week, being held at Novotel Sydney Central from 26 – 28 November 2019 brings to you two extraordinary programmes under one roof; the 4th Communications Leadership Forum and the 2nd Social Media Leadership Forum. Developed together with senior communications and social media professionals from leading international and national brands, this two practical… READ MORE
Strategic Communication Masterclass
Learn how to plan and implement communication initiatives grounded in business thinking that deliver real business results. In today’s dynamic and challenging communication environment, it’s more important than ever to plan and implement communication initiatives grounded in business thinking that add greater value to stakeholders and deliver business results. IABC Queensland is pleased to present… READ MORE
B&T Changing the Ratio
Changing the Ratio is B&T’s bold initiative to continue our mission of making equality and inclusion the norm in Australia’s communications industry and beyond. Changing the Ratio brings together spectacular speakers and industry pannellists. Attendees should walk away with practical tools, case studies and things to do right now that they can take back to their… READ MORE
Australian Marketing Conferences and Events – November 2017
November is here! The silly season is right on our doorstep. Before the year escapes us, take five minutes out of your day to peruse our list of upcoming Australian marketing events for November 2017 below and seize the day! At Marketing.com.au we strive to keep you updated on the most popular upcoming Marketing events… READ MORE
What is Public Relations?
Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is Public Relations? According to all the textbooks, public relations is defined as long-term, deliberate efforts to maintain (and foster) a mutual understanding between a company… READ MORE
Tips For Writing An Online Style Guide
One of the most popular articles we’ve written at Marketing.com.au is Top 5 Tips for Writing a Style Guide. In today’s digital age, it’s also important for marketers (especially online and digital specialists) to use an online style guide. Writing for the web and generating content can be quite daunting, so we thought we’d share… READ MORE
Digital Marketing Trends In Australia
We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the interest of customers and not just relying on being able to buy it through traditional marketing. However, for many of us, digital marketing is still… READ MORE
Being Strategic And Creative With Your Communications – Event
At Marketing.com.au we’re always looking for great marketing events around Australia and you can find them on the conferences and events page. We also encourage the community to share events. The upcoming Strategic Creative Communications seminars were shared by the IABC NSW Chapter and Leanne Joyce has kindly provided us with some further details about… READ MORE
Lacking Style? Top 5 Tips for Writing a Style Guide
With such a variety of style guides out there it can be quite overwhelming trying to work out how to write one. Essentially, a style guide (or brand manual) should be tailor made to suit the individual, company or brand. It is designed to help protect the consistency of your image. If it does that, then… READ MORE
