If you write a blog for a business, then you have probably heard umpteen suggestions from clients who are looking for a bit more razzmatazz to boost their online profile. Of course, just like in real life, some suggestions are worth listening to and some are not. Sorting the good from the bad isn’t always… READ MORE
7 Things Your Blog Readers Want from You
Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first page of Google. In fact, most of the blog posts die without even getting a single read. The problem here is most of the posts… READ MORE
Problogger: The Web Video Strategy For Bloggers – David Jenyns
David Jenyns is the complete entrepreneur. He is the founder of Melbourne SEO Services and Melbourne Video Productions and enjoys speaking at various events and workshops. Jenyns presented at Problogger 2014 on how to create a web video strategy for your blog. If you missed it we’ve got a round up of some of the… READ MORE
Problogger: Rand Fishkin on SEO
According to his official bio, Rand Fishkin is the Wizard of Moz. He’s the founder and former CEO of Moz, and co-founder of Inbound.org. Fishkin is a self-confessed addict of all things content, search, and social on the web, from his multiple blogs to Twitter, Google+, Facebook, and LinkedIn. With credentials like those, he is… READ MORE
Problogger: Attracting and Managing Online Advertisers – Lucy Feagins
Lucy Feagins established The Design Files in 2008. Today, it is the most popular design blog in Australia, with more than 200,000 unique visitors per month and over 1 million page impressions per month. It’s rise to fame was slow and steady; Feagin started generating income 18 months into the venture, getting smaller, local advertisers onboard…. READ MORE
Problogger Training Event 2014: Day 2 Live Blog
It was another jam packed day of interesting and insightful presentations at the second day of the the Problogger Training Event for 2014 in the sunny Surfers Paradise. If you couldn’t make it to the conference, don’t despair, the Marketing.com.au team have put together a run down of some of the key sessions from Day… READ MORE
Problogger Training Event 2014: Day 1 Live Blog
The Marketing.com.au team are excited to be up on the sunny Gold Coast to attend the 5th Annual Problogger Training event. The objective of the 2 day conference is to help bloggers of all shapes and sizes build profitable, meaningful blogs. Organized by Problogger (founded by blogging whizz Darren Rowse), the conference is being held at QT… READ MORE
Are You a Rule Breaker? Content Marketing's 80-20 Rule
According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what content marketing is, here it is in a nutshell: it’s all about creating compelling, informative and entertaining content, tailored to meet the needs of your… READ MORE
Is Inbound Marketing In Your Marketing Mix?
Once upon a time, in a land before the digital age, consumers relied on traditional one way methods of marketing (outbound marketing) such as TV, Radio, Billboards for information about products and services. Then in the 90’s this little world of marketing as we new it would be turned on it’s head when the Internet… READ MORE
Building Your Authority
With all of us suffering from information overload and everyone getting louder and louder, how do we find the best people to listen to and learn from? The answer is simple, we seek out people with authority. An authority is someone who is publicly known for being knowledgable or having expertise in their industry. Whether… READ MORE