The internet is rife with questionable information – and there’s no shortage of it in the finance industry. When it comes to turning leads into finance customers, cold leads are… READ MORE
Six Pieces of Feedback Every Business Blogger Has Heard
If you write a blog for a business, then you have probably heard umpteen suggestions from clients who are looking for a bit more razzmatazz to boost their online profile…. READ MORE
7 Things Your Blog Readers Want from You
Blogs should be three things: Easy to understand, actionable and human. There are approximately 2 million blog posts written every single day. Not every post makes it to the first… READ MORE
Problogger: The Web Video Strategy For Bloggers – David Jenyns
David Jenyns is the complete entrepreneur. He is the founder of Melbourne SEO Services and Melbourne Video Productions and enjoys speaking at various events and workshops. Jenyns presented at Problogger… READ MORE
Problogger: Rand Fishkin on SEO
According to his official bio, Rand Fishkin is the Wizard of Moz. He’s the founder and former CEO of Moz, and co-founder of Inbound.org. Fishkin is a self-confessed addict of… READ MORE
Problogger: Attracting and Managing Online Advertisers – Lucy Feagins
Lucy Feagins established The Design Files in 2008. Today, it is the most popular design blog in Australia, with more than 200,000 unique visitors per month and over 1 million… READ MORE
Problogger Training Event 2014: Day 2 Live Blog
It was another jam packed day of interesting and insightful presentations at the second day of the the Problogger Training Event for 2014 in the sunny Surfers Paradise. If you… READ MORE
Problogger Training Event 2014: Day 1 Live Blog
The Marketing.com.au team are excited to be up on the sunny Gold Coast to attend the 5th Annual Problogger Training event. The objective of the 2 day conference is to… READ MORE
Are You a Rule Breaker? Content Marketing's 80-20 Rule
According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what… READ MORE
Is Inbound Marketing In Your Marketing Mix?
Once upon a time, in a land before the digital age, consumers relied on traditional one way methods of marketing (outbound marketing) such as TV, Radio, Billboards for information about… READ MORE