We recently published an article on Inbound Marketing In Your Marketing Mix where we discussed the importance of customer engagement and the need to focus more attention on earning the… READ MORE
Mobile Marketing Trends in 2012
The penetration of smartphone ownership in Australia is one of the highest in the developed world and the numbers are continuing to rise. According to Frost and Sullivan, around 41… READ MORE
It’s official, the Apple iPhone 5 is on its way to Australia!
You have probably heard the rumours over the past few months, well this week it was official, the Apple iPhone 5 has been released. Apple have announced that it will be… READ MORE
Tablet Advertisers Need to Step Up
While we congratulate companies who have jumped on the tablet advertising bandwagon, we suggest that they look closely at how they are constructing their tablet advertisements. Early adopters are failing… READ MORE
Google Launches AdWords for Video
With the introduction of AdWords for video, Google has finally taken a step towards combatting (and more importantly harnessing) the power of YouTube. Google claims that advertisers will “reach viewers… READ MORE
Ad Spend or Editorial Placement – Advertising Versus Public Relations
Consumers are often unaware of product placement, of the use of integrated marketing campaigns, and celebrity and media endorsements to ensure a product’s success. These tactics are increasing due to… READ MORE