The promises splashed across the Facebook for Business homepage are fairly outlandish: find new customers, boost sales, meet your business goals. Dig a little deeper, and Facebook’s marketing promises become… READ MORE
Problogger: Attracting and Managing Online Advertisers – Lucy Feagins
Lucy Feagins established The Design Files in 2008. Today, it is the most popular design blog in Australia, with more than 200,000 unique visitors per month and over 1 million… READ MORE
Upcoming Australian Marketing Events (Mar 2014)
Let’s kick off the start of the month with an update on some great Australian marketing conferences and events coming up in the next few months. The Marketing.com.au team have… READ MORE
You Only Get One Chance: 5 Tips for Crafting Compelling Headlines
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you… READ MORE
Upcoming Australian Marketing Events (Jan 2014)
Can you believe it’s already the end of January? Before 2014 escapes us, take a few minutes to cast your eyes over the great line up of upcoming Australian marketing… READ MORE
Anatomy Of A Google Results Page – Part 2
Once you understand the components of a Google search results page, it is time to find out how these websites get there in the first place. Only after you have… READ MORE
Our Marketing Predictions for 2013: How do you think we did?
Earlier in the year we shared with you our article on Marketing Predictions for 2013. We reviewed some local and international marketing predictions and trends from industry leaders and experts… READ MORE
Australian Marketing Events Roundup – November 2013
As 2013 comes to an end, don’t forget there are still some great Australian marketing events coming up in December and also into early 2014. Here’s your monthly roundup from… READ MORE
Giving Away Poorly Made Promotional Items May Affect Your Business
If you are using a promotional item to promote your business, you need to be proud of it. It’s rewarding to see your logo on good quality materials. Although it… READ MORE
10 Tips for Writing Effective Advertising Copy
Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can… READ MORE