Clive is the director of a digital marketing & SEO agency but also has a background in online poker. "Successful poker playing is not about having a poker face and bad sunglasses but analysing the data - which lines are profitable, which mistakes to avoid in future and A/B testing new ideas - not unlike digital marketing."
Having played over 5M hands, and having a huge database to analyse every decision, strategy and missed opportunity, you won't be surprised to learn that Clive's approach to digital marketing centres on data insights and optimisation.
