Marketing news, events and resources
One constant will remain in the marketing world during 2016 – everything will change.
What was new and exciting this year will already be old, tired and ignored.
Sure-fire ways to engage with customers will fail and you’ll have to sit down and figure it out all over again.
As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
Promotional merchandise is fantastic way to give your clients a Christmas present and spread brand recognition. Marketers are always looking for ways to get the most out of their budget and giving promotional merchandise as a Christmas present is possibly the definition of getting
Analysing your online efforts is perhaps the most important part of any online marketing strategy. Web analytics are the most useful form of feedback that any online marketer can obtain and we all know how important feedback is in formulating future strategies. The sheer size of the competition that you are trying to claim
Ecommerce has turned into a rapidly expanding little industry that is changing the way people think about business. It is having a real impact on traditional bricks and mortar businesses around the world. In the last 12 months alone, Australians have spent approximately $17.5 billion online and as the Internet continues to seep
If you can learn how to use and master Google AdSense, it can be a great tool through which to generate profit on your website or blog. Basically, you make money out from Google AdSense by hosting third-party advertising on your website or blog and profit is generated every time a user clicks on the advertising.
Spring is well and truly in full swing and that means there’s no excuse for not attending all the incredible events on offer during October. There’s something for everyone, including an exciting opportunity to meet with one of the marketing minds behind Danish toy giant LEGO.
Surveys are an incredibly useful tool in collecting data and gaining insights. Surveys have always been a key marketing tool because of their ability to gain information from large sections of society in help predict trends, understand particular tastes and identify a potential customer base.
In our last article, we covered How to Ensure Your Advert Has a High Quality Score as part of our Google AdWords ‘How To’ series. We discovered that by improving ad relevance your campaigns receive a higher Quality Score, which means your ads show in a higher position
Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.
