Have you checked in with what the marketing and advertising industry is doing in the events space this month? Here are October 2021’s monthly marketing and advertising events, conferences and networking meetings round-up.
The opportunity to attend events locally and from around the world has been a unique opportunity in these times. We’re sharing with you some of the best events from Australia and also around the globe so you can still keep learning, improving your skills and networking!
Want to plan your own marketing networking, learning, and events calendar? Please visit our Australian Marketing Conferences and Events Calendar. If there’s an event, conference, or webinar we’ve missed submit the event here free.
Global Marketing Awards 2021
Global Marketing Awards 2021, organized by Don’t Panic Events, will take place virtually on Tuesday, October 5. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 5, 2021 in an online celebration of excellence.
Customer Service & Experience 2021
You can no longer rely on product and price alone to win your customer’s loyalty. Times have changed, and so have customer expectations. Customer service & experience is now the key brand differentiator that success hinges on. 1 in 3 customers will leave a brand after just one bad experience. Not investing into world class service will be fatal. At every touchpoint, you must implement, refine and deliver experiences that delight your customers and win their loyalty.
Strategic Marketing 2021
There has been a macro shift in consumer-brand relationships. And consumers have never wanted to connect with brands more than they do today. Brands are now ingrained in culture, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about, they are demanding it and this has only accelerated throughout 2021.
Inbound 2021
INBOUND 2021, is a fully immersive, online experience, that gives you access to transformative business trends, proactive conversations, and key actionable takeaways that future you will appreciate. Connect with leaders across industries and spark the catalyst that awaits you. Sessions were built with remote work in mind, so you can learn from anywhere with audio sessions, meetups and on demand content. Hear from Oprah Winfrey, Spike Lee, Tim Stokely and more.
Button – The Content Design Conference
At Button, you’ll finally connect with folks who love content design and UX writing as much as you do. Hear from expert leaders, beloved authors, and inspiring new voices, and take advantage of all Button has to offer: Join the three-day live broadcast online. Hang out in Button Slack with friends old and new. Participate in live Q&A with speakers. Attend small-group Zoom calls. Watch the on-demand video library (for a whole year!).
Digital Marketing Fundamentals
We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.
Content marketing for brand authority and website traffic
Harness the power of blogging as a way to engage your customers, get found on Google and boost your brand reputation. You’ll learn from blog copywriter, Kate Merryweather, who has 20 years of experience in the field. In this session, Kate will show you how to get started blogging and what to blog about. She’ll also share her insights into writing quality blogs that your audience will read and share.
Demand 2021
Join us at DEMAND, our single-day, virtual event for B2B marketers who need to get closer to revenue. The type of virtual event we’d want to attend ourselves. With big names and better topics. Plus new playbooks you can steal and implement tomorrow. Most of your buyers aren’t ready to buy right now. And if you’re only focused on the people who are, you won’t hit your revenue goals.
GrowthHackers Conference 2021 – #GHCONF21
For it’s 5th edition, GrowthHackers Conference is bringing together the people behind the experimentation process in SaaS, Mobile Apps, Fintech, E-Commerce and Services. Experts from these verticals will be sharing experiments they have tested across each lever in the AARRR funnel, bringing actionable insights on how to structure and execute experiments across the entire customer journey.
AdWorld 2021
Join 70,000 of the world’s brightest minds in advertising to learn, share secrets and connect online. For three days on 27-29 Oct, Ad World will stream 10+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level. The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
The 3P’s of Demystifying AI for Marketers
The topic for this session is not new, but it’s one that continues to surface across the industry and is still causing us some confusion. And, that topic is AI. The term AI alone can be daunting, over the years it’s become a marketing buzzword that a lot of businesses have claimed to have and do well. But what does it mean for you as a marketer and how can it help you drive efficiencies and effectiveness?
Free Intro to Digital Marketing
Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities.
Want More Online Marketing, Advertising and Business Events?
If you didn’t find what you were looking for above, head on over to our Australian Marketing Conferences and Events on the Marketing.com.au calendar to see other upcoming events in the next few months.
If you have an event to share with us, all you need to do is submit your Australian advertising and marketing events here.
Pamela Alison Meagher
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
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