Since our website first launched back in 2011, our team has been committed to providing our marketing readers with regular updates on the latest events, news, and resources relating to marketing and advertising in Australia.
We’ve had articles on time management for marketers, reputation management, email marketing mistakes, hospitality marketing essentials, video marketing, marketing internships, SEO marketing strategies, startup marketing, and that’s just the last few months!
Just in case you missed them, we’ve wrapped up the top ten popular Marketing.com.au articles we had in 2020:
1. 6 Free Marketing Plan Templates
2021 is a new year, why not set your marketing up for business success? A well-crafted marketing plan can be your roadmap to carry out your 2021 marketing goals and convert those cold leads to sales. It can be hard to know where to start when creating your plan, especially when you’ve never created one before. Why not use a professional template to get started? Here’s our collection of marketing plan templates from Small Biz Trends, Smartsheet, and Business.gov.au.
Now you have your marketing plan sorted, you need to craft a marketing budget. It’s a financial plan and estimate of the costs involved in your promotional activities for your business and products/services. Unsure where to start? Marketing.com.au is here to help. Here’s our collection of marketing budget templates from Parcus Group, Microsoft, and NAB.
3. 7 Practical Strategies to Promote Your Hospitality Business
2020 was particularly challenging for hospitality businesses, there are many marketing strategies and tactics you can implement to help increase awareness and promote a steady flow of sales.
4. The Pros and Cons of Different Advertising Mediums
The advertising landscape is becoming more crowded with new platforms, mediums, and channels. Though with such a wide range of options, how do you know what advertising medium will work best to meet your goals, reach the right audience, and fit into your marketing budget?
5. Australian Marketing Events and Conferences Calendar
We love keeping marketers up to date with industry exhibitions, talks, webinars, and functions. Each month we collect the best marketing, tech and digital events covering a wide range of topics including, but not exclusively, social media, SEO, copywriting, event planning, and PPC advertising. The Marketing.com.au events calendar is popular, so submit your marketing event for free.
It’s clear by now that budgets are important to in the marketing world. How does an advertising budget differ from marketing, public relations, or a simple business budget? Advertising budgets only to money spent on paid online, broadcast, and print advertisements. They do not include other elements of the marketing mix like a marketing budget does.
Set your 2021 marketing in action by having specific, measurable, achievable, realistic, and timely goals. Before you commission a new Shopify website for your dental practice or register your TikTok handle for your nursing home, first take a step back to determine how these new marketing activities will improve the bottom-line of your business by being a SMART goal.
8. The Importance and Benefits of Collaborations in Creative Business
Does your business need new energy, increased market share, and more innovation? Collaboration mindsets can foster a creative environment which enables innovation from anywhere in your company or industry. Brainstorming, social media collaborations, and diversity in ideation are some ways to implement this in your business.
9. Promo Planning for Pros: Sample Promotional Plan Template
You have your SMART goals, marketing plans, and your advertising budget sorted. How about your promotional plan? A promotional plan ensures you have everything to carry out activities giveaways, advertising, and events scheduled for the coming year. You’ll be ready to target, set objectives, implement and evaluate in 2021.
10. Australian Digital Marketing Podcasts To Listen To
As a marketer you need continuous professional development. Podcasts are an innovative way to improve your digital marketing skills. The digital marketing podcast space is packed with professionals willing to share their expertise across a wide range of techniques and budgets. But which podcasts should you pay attention to?
In summary, marketers really love their budgets and planning tools! Are you ready to start marketing in 2021? You now have a framework to set up SMART goals, develop marketing plans, project advertising budgets, engage in professional development, and much more. We love content on business, advertising, and marketing. Share your knowledge and write and submit your article Marketing.com.au.
Pamela, a Certified Practising Marketer, is an award-winning digital marketing strategist. She has delivered results for over 600 local and global products/services; gaining award recognition for content development, website strategy, and innovative digital solutions.
Pamela's industry leadership includes mentoring for the Australian Marketing Institute and Swinburne University. In addition, she has contributed as an SEO Meetup Organiser, Australian Marketing Institute Award Judge, and Australian Web Awards Judge.
