To stay relevant online, you need to create quality content consistently. But that can prove to be difficult.
Creating quality content needs time and effort. You need to research data, search for images, draft the post, and ensure everything is formatted in a user-friendly manner. If you have other tasks or lack manpower, completing all these steps promptly may not be possible. But what if you discovered an untapped resource that could get the same results with less effort?
In this blog post, you are going to learn how to repurpose old content to save time and get more traffic. We will break down the entire process into several steps you can implement right away.
What Is Content Repurposing?
In digital marketing, content repurposing is the act of reusing existing content. It is a valuable tool to have when it comes to digital marketing.
Content is not only limited to blog posts. It also includes social media posts, videos, podcasts, and other forms of media. You could repurpose content in numerous ways. For example, you could turn a video into a podcast and vice versa.
With content repurposing, you can generate traffic leads without requiring too many resources. Instead of exerting effort into creating more content, you can focus on other important tasks.
Create an Ebook Using Old Blog Posts
If you blog your business, you most likely write about the same major topics. Find a common thread in your most popular blog posts, and turn them into a single ebook. This can benefit you in several ways.
Users can access ebooks offline. Even after they leave your website, they can still read your content. This gives you more opportunities to build authority and generate leads.
Convince users to sign up for your newsletter with a free ebook. Keep in mind that your ebook needs to be full of valuable information and relevant to your target audience. If you are a web development agency, your ebook could be a lengthy website checklist for business owners.
Here is a popular ebook tool:
If you have a WordPress website, you can easily create an ebook with the Anthologize plugin. It allows you to easily create an ebook from blog posts with its drag and drop interface. You can then publish the ebook in several formats including TEI, PDF, and ePub.
Design Infographics Using Information From A Blog Post
Infographics are an excellent way to generate more traffic. They present information in a visually appealing and easy to understand manner.
Original graphics like infographics can perform better and drove more engagement compared to other types of images. For example, you previously published a blog post entitled “How to Choose a Suit”. You could briefly explain each tip in an infographic and add colourful images to highlight your points.
Once you’ve created the infographic, you can add it to your existing blog post and share it on social media. Image-driven platforms like Instagram and Pinterest would be the best places to share infographics.
If you are unsure how to create an infographic, there are plenty of free tools online that simplify the process for you. Begin by choosing which blog post you will convert into an infographic. It would be better if the blog post contains specific data and statistics or actionable steps.
Here are a couple of popular design tool choices:
Canva is an excellent tool for marketers who do not have graphic design skills. With a free Canva account, users can create social media posts, banners, ebook covers, and more. After you log in, choose the infographic template you would like to use. You can then begin creating an infographic with Canva’s simple drag and drop user interface.
Venngage is an online tool built for the specific purpose of creating infographics. Unlike Canva, Venngage allows you to add and format charts to better illustrate your data. After you log in, choose a template and begin designing your infographic. You can customise the template by changing fonts and colours, making it more suitable for your target audience.
Turn Old Blog Posts Into A Webinar
A webinar is a seminar or presentation held online. Unlike YouTube videos, users have to log in at a specific time and date to view it. They can ask questions and receive answers in real-time.
Choose a popular blog post and turn it into a webinar. You can use it as a script for a webinar, adding more information and data when necessary.
Aside from your time, webinars do not require too many resources. All you need are a platform for hosting your webinar, a webcam, and a microphone. There are plenty of free platforms online, and most laptops are equipped with high-quality cameras and microphones.
Here are some webinar tools:
Google Hangouts is a free webinar hosting platform. You can log in with a Google account and start inviting people to participate in your webinar. Once your webinar is done, you can download the recording, edit it, and upload it to Youtube and other platforms.
Zoom is another powerful webinar hosting platform. Unlike Google Hangouts, it is built specifically for hosting webinars. It gives the webinar host full control. He or she can mute participants during the webinar, broadcast simultaneously on Facebook and Youtube, and more.
Maximise resources by reusing existing content. You will save time and other resources while generating leads and traffic. Combine popular blog posts into a single ebook. Users can download it when they sign up for your newsletter and access it on their devices offline.
Design an infographic using information from a blog post. There are free graphic design tools that allow you to do this in record time.
Utilise a blog post as a script for a webinar. You no longer need to write anything from scratch, and you get the opportunity to interact with your target audience live.
If you liked this article on content, check out these other Marketing.com.au articles:
- 7 Ways To Get A New Logo Designed
- Clever Content Optimisation Tactics Necessary to Avoid Common SEO Mistakes
- Here’s How an eBook Helps Achieve Content Goals
- Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy
- How Effective Is Video Content Marketing Really?
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- How to Reuse Content (And Save Time and Get More Traffic) - August 21, 2019