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YouTube Marketing Online Course

August 30, 2022

A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.

Learn how to:

  1. Create engaging YouTube videos
  2. Use paid YouTube ads
  3. Record, edit and publish videos
  4. Grow and manage your channel
  5. Analyse and report

Key Takeways: 

  • A YouTube overview including features and advantages
  • Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts
  • Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience
  • Optimise your campaigns with analytics and insights. Report on key metrics.
  • Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity
  • Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement
  • Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails
  • Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns




Australian Marketing Institute (AMI)
1300 737 445
View Organiser Website