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YouTube Marketing Online Course

December 30, 2022 @ 8:00 am - 5:00 pm

A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.

Date: On Demand
Delivery: Online
Duration: 20 hours. self paced

Learn how to:

  1. Create engaging YouTube videos
  2. Use paid YouTube ads
  3. Record, edit and publish videos
  4. Grow and manage your channel
  5. Analyse and report

Key Takeways: 

  • A YouTube overview including features and advantages
  • Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts
  • Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience
  • Optimise your campaigns with analytics and insights. Report on key metrics.
  • Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity
  • Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement
  • Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails
  • Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns

Details

Date:
December 30, 2022
Time:
8:00 am - 5:00 pm
Event Categories:
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Website:
https://ami.org.au/events/youtube-marketing/

Venue

Online

Organiser

Australian Marketing Institute (AMI)
Phone
1300 737 445
View Organiser Website