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COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
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YouTube Marketing Online Course
August 30, 2022
A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.
Learn how to:
- Create engaging YouTube videos
- Use paid YouTube ads
- Record, edit and publish videos
- Grow and manage your channel
- Analyse and report
Key Takeways:
- A YouTube overview including features and advantages
- Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts
- Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience
- Optimise your campaigns with analytics and insights. Report on key metrics.
- Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity
- Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement
- Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails
- Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns
