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Time for an Upgrade: How to Measure Effectiveness in 2022

February 17, 2022 @ 12:00 pm - 1:00 pm

If cookies are going away (they are), and if you should move on from last click attribution (you should!), then how should you measure for success in 2022?

What will success look like and how will you know? How will you represent success to the business?

Following on from their last AMI webinar, Hack your Data & Decide where to spend your next Ad Dollar, Audience Group will fill you in on how to upgrade your approach to measurement.

Webinar Key Takeaways:

  • Tech giants like Facebook & Google move the goal posts. Make your own!
  • Practical advice on what you should be measuring, how & why
  • ROI is different than profit & why that matters
  • High level understanding of Evidence Based Advertising and Excess Share of Voice (ESOV)

About the presenters: 


James McDonald
Director and Co-Founder
Audience Group

In his 22+year career, James worked for ad agencies DDB and OMD, headed up large accounts at Mojo, then took on Group Account Director roles at Idea Works and STW. Moving over to the business side of the business, James held senior roles at STW and Publicis Asia. After an MD stint at Decoder, he connected with co-founder Tom Evans to launch several independent agencies focused on advertising (Blue Pencil, Industrial Australia), media strategy (Audience Group) and advertising analytics (Audience Analytics)

Tom Evans
Managing Director and Co-Founder
Audience Group

After a not-so short stint on the product side at Microsoft, Tom embraced a career in branding, digital, advertising and media strategy. Tom kicked off his 22+ years in this second phase of his career with Director roles at TW2 Digital in the UK before founding and helming Iconic Brand Agency as Managing Director for nine. After selling his London agency to GroupM, his first role in Australia was as Head of Client Service and Digital at Decoder. Then he and James joined forces to co-create independent agencies Blue Pencil (advertising), Audience Group (media strategy) and Audience Analytics.

James and Tom believe most advertising is a waste of money, which is a driving force behind their evidence-based ethos.


February 17, 2022
12:00 pm - 1:00 pm
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Australian Marketing Institute (AMI)
1300 737 445
View Organiser Website