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SEM Essentials

June 12, 2018 @ 8:00 am - 5:00 pm


Whether you’re a B2B or B2C marketer, client-side or agency, stay ahead of the curve and learn SEM online at this 1 day workshop. Search engine marketing (SEM) makes it easier for your customers to find you. The pay-per-click (PPC) marketing is a cost-effective, highly convenient channel that can transform your business without a huge spend.

What you will learn:

  • Review the pay-per-click marketing landscape, including an overview of the role of search in today’s media mix, theoretical exercises, presentations and discussion
  • Get an introduction to the key players and an explanation of the main components, terminology and acronyms and the basics for search engine marketing strategy
  • Setting up, monitoring and optimising a paid campaign
  • Understand how to develop a search engine marketing strategy and how this integrates with other online and offline channels


Karstens Brisbane
Level 24, 215 Adelaide Street,
Brisbane, QLD 7000 Australia
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Association for Data Driven Marketing and Advertising (ADMA)
02 9277 5400
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