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Search & Performance Insider Summit

June 14 - June 15

The digital marketing ecosystem has accelerated five years in seven months of crisis. Ecommence is on fire, as are the performance media that drive it. But as search and performance marketing teams budget for 2021 they face a clutter of competition and product offerings. Search and shopping queries are proliferating across social platforms and retailer sites. The sales funnel is bending and fluid as the ecommerce windfall drives focus even more on conversion and sales.

The annual December meeting of search and performance marketing leaders at MediaPost’s Insider Summit digs into the media plan for an uncertain 2021. How are planners and buyers forecasting in a fog? (Re)evaluating the tech that is best able to pivot with them? Managing performance new media options from social, retail, audio and video products? Keeping an eye on the entire funnel?

The Summit will cover

  • Solving for planning into 2021
  • Vetting tech investments in a more fluid environment
  • Leveraging new shopping opportunities across platforms
  • Managing the retail adnet clutter
  • Engaging the post-cookie identity challenge

In its 15th year, the Search and Performance Insider summit maintains its focus on sharing best practices and providing marketers with ideas, case studies and actionable intelligence.

Details

Start:
June 14
End:
June 15
Event Categories:
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Website:
https://www.mediapost.com/searchinsidersummit/

Venue

Online

Organiser

Media Post
Website:
https://www.mediapost.com