Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
- This event has passed.
Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector
December 3, 2014 @ 8:00 am - February 4, 2015 @ 5:00 pm
$995Going beyond the act of plastering a generic message?
Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector
Listen, network and learn from your peers:
- Macquarie University
- Australian National University
- Charles Sturt University
- University of Technology, Sydney
- University of Southern Queensland
- University of Melbourne
- International College of Management Sydney
- University of New England
A number of topics will be covered during the event:
- How does one influence the mindset of prospective students to view the university as valuable?
- How does one effectively highlight the unique features of a university, going beyond the act of plastering a generic message?
- How can you win their trust and translate the marketing campaign into generating actual numbers?
- What are the digital marketing must haves?
- What is the expected impact of deregulation – what this means for student recruitment and how can you best respond?
The event will bring to you:
- Best practices: Student recruitment and branding (South Asia perspective)
- Understanding deregulation & student recruitment – what it is & how best to respond
- Getting your message right
- Digital marketing must haves
- Personalising your marketing strategy instead of a generic burst
- Overcoming challenges while planning a marketing campaign
- Enterprise relationship branding strategy for universities
- Influencing the mindset of prospective students
- Going beyond mainstream social media
