Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
The bedrock for the survival of a company is its ability to get customers, grow, and scale. By mastering a range of powerful digital tools, individuals and businesses are able to successfully sell a product or service.
The ability to move customers down the end-to-end marketing funnel is vital not only to the traction and scalability of a business but also the achievement of their business objectives.
If you’d like to develop the skills and digital growth marketing know-how to lead your team or business to success, then our one-day bootcamp is for you.
On our one-day bootcamp, our industry experts will take you through:
-An overview of Digital Growth Marketing — its strategies, processes, and what a successful growth engine looks like for your project or business
-The ability to differentiate between traditional marketing and digital marketing
-Strategies, tips, and hacks to work towards your North Star Metric and achieve traction
-A cohesive understanding of a customer at different stages of an optimised growth funnel (AARRR), and how to satisfactorily attract and retain them
-Search Engine Optimisation (SEO) and paid search
-Data-driven marketing
-Google, social (Facebook, Instagram, and Linkedin)
-Email, viral, and content marketing
-An understanding of how to optimise your landing pages and website to shape and influence customer decisions and actions
-Career pathways and opportunities within the valuable and in-demand field of digital growth marketing