Intro to behavioural economics

The Stretton Centre has partnered with Greg Kavanagh, from Branded Culture to take businesses through how they can tap into knowledge that has largely been the domain of big brands, and use it to benefit their image and the experience of their customers.

Date: Monday, 1 February 2021
Location: Stretton Centre
Cost: $35 per session

Why brand is everyone’s business, and not just a marketing thing – Registration opens at 9.30am. Workshop starts at 10.00-11.30am
All attendees will gain a thorough understanding of ‘brand’ and why it needs to be brought to life throughout the entire organisation.

An introduction to Behavioural Economics and why consumers behave the way they do – Registration opens at 12.30pm. Workshop starts at 1.00-2.30pm
All attendees will gain an understanding of consumer psychology and the irrational way our brains interpret the world.

Who is Greg Kavanagh?

Greg has more than 20 years’ experience in marketing, advertising and brand strategy. Positions include Marketing Management roles at Elders and WorkCover Corporation before switching to the ‘dark side’ of advertising with Leo Burnett, Jamshop and Showpony where his work was awarded nationally and internationally for creativity and effectiveness. He has extensive experience across an array of industries including financial services, retail, sport, not for profit and government.

Greg’s company, Branded Culture specialises in helping organisations better understand their brands and bring them to life in everything they do. Greg has a keen interest in areas of consumer psychology, buyer behavior, cognitive bias and the role of emotion in engendering meaningful commercial exchange. As a recovering advertising person he is particularly focused on helping organisations leverage their brands without the need for excessive investment in marketing communications.