COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
How to Create & Execute a Thought Leadership Strategy
November 24, 2022 @ 12:30 pm - 4:30 pm
This powerful 4-hour online workshop will show you how to create a
thought leadership strategy that goes the distance!
Learn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know, like and trust you.
Who is it ideal for:
Marketing Consultants
CMOs looking to build their personal brand
Senior Professional Marketers
Agency Owners
Content Marketing Specialists
Founders & Entrepreneurs
High-Performing Business Leaders
Outcomes:
Position yourself for more premium career opportunities
Attract more new business (if agency or business owner)
Command a higher salary (if employed)
Charge higher rates (if self-employed)
Be better equipped to help your clients/employer navigate the modern landscape of organic content, personal branding and standing out in a noisy marketplace
Fast track the growth of your own business by becoming a thought leader
Attract prestigious collaboration opportunities
What you will learn:
Introduction to Thought Leadership
What is good Thought Leadership?
How it is a fusion of Leadership & Strategy & Marketing
Why thought leadership content is different to other content
Why this type of content will deliver a better ROI for your career/business
Why it’s the fastest growing modern marketing discipline
Thought Leadership Strategy
Business/Career Goals Alignment
How to set your thought leadership goals and what is realistic
The Do’s and Don’ts of a successful thought leadership strategy
Monetising Your Message
Thought Leadership Branding
Employee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.
The 4 non-negotiables of a brand that connects with its audience
Messaging and Positioning Fundamentals for thought leadership
Pivoting and Re-positioning
Thought Leadership Content
Choosing your Topics and Themes
A plan for extracting your own thought leadership
How to turn your ideas into compelling content
7P Framework for creating high-converting thought leadership content consistently
The 3 Systems you need to get your thought leadership to market
