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COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
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Customer Relationships in the Digital World: The role of Online Brand Advocacy
November 17, 2022 @ 12:00 pm - 1:00 pm
Research shows that user-generated content (UGC) is more authentic and trustworthy, and subsequently, more influential, than brand-generated content (BGC). So, in this new era of social influence and multiple digital touchpoints, it is consumers – just like you and I – that have the power. In this webinar, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand.
Key takeaways:
- Understand what OBA is and how to nurture your consumers to become your online brand advocates.
- View examples of OBA given by consumers
- Explore how brands integrate OBA into their digital marketing strategies
- Preview the latest research into OBA
