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Hot Tips – Creating Effective Marketing Buyer Personas

October 25, 2022 @ 12:30 pm - 1:30 pm

As marketers and business owners, we often miss the power of digital marketing when we don’t have a clear target – a marketing buyer persona. And if we don’t have personas, to who are we speaking? (hint: nobody, according to our host!)

Creating a data-driven buyer persona can be overwhelming, but it doesn’t have to be! Join us for all the hot tips to create a living, scalable marketing buyer persona, with this fun, practical, expert-led webinar.


  • Recognise the importance of buyer personas for your brand or business

  • Hear top buyer persona dos and don’ts from Jay, a seasoned marketing strategist for global FMCG brands.

  • Gain practical tips to build and activate your buyer personas.




General Assembly Melbourne
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