Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
- This event has passed.
Facebook Marketing Online Course
August 30, 2022
Facebook Marketing is a definite course you want to study to master the marketing and advertising on one of the hottest social media networks on the planet right now, with over 2.8 billion users all around the world.
Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use.
- Identify the three key advertising platforms on Facebook and describe their functionality
- Learn about the features and placements of Facebook Ads
- Understand how the Facebook Algorithm works
- Reproduce the Facebook Ad structure
- Complete a paid strategy template based on the three steps to creating awesome Facebook ads
- Create immersive campaign and learn how to implement and run new marketing campaigns
- Understand buyer stages and how your content needs to be configured to match your audience
- Describe the three types of targeting offered by Facebook
- Identify five core principles of effective community management
- Understand the five core principles of effective community management
What to expect when you are studying the Facebook Marketing Course
- 15-20 hours of online, self-paced learning with unlimited mentor support
- Six months of course access to complete at your own-pace
- Work on the strategy for your chosen organisation or personal brand
- Quizzes to self-check progression
- Tools and templates that are immediately applicable
- Free access to monthly masterclasses with industry experts
- Opportunity to be part of a thriving Facebook group with like-minded individuals
