COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
This Instructor-led LIVE Digital Marketing training course will be provided for a total duration of 16 hours spread across 4 weeks by our highly professional Digital Marketing trainers.
This Digital Marketing training course will cover SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing) and more.
If you are interested in purchasing tickets for this training, please contact us:[email protected]
FEATURES AND BENEFITS
4 weeks, 8 sessions, 16 hours of total Instructor led LIVE training
Training material, instructor handouts and access to useful resources on the cloud provided
Practical Hands on Lab exercises provided
Actual code and scripts provided
Real-life Scenarios
Course Objectives
Comprehensive knowledge of Digital marketing.
Learn about Digital marketing tools and technologies.
Learn about branding and sales.
Reporting and tracking Metrics.
How to design digital marketing tools and online customer experience.
How to manage social media – Facebook, Twitter, LinkedIn, etc.
Course Outline
1. Introduction to Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Digital Marketing platforms?
Digital Marketing Strategy
Types of Digital Marketing – Organic & Paid
Digital Marketing VS Traditional Marketing
How is it different from traditional marketing?
ROI between Digital and traditional marketing?
2. Understanding the Website
What is a website
Types of websites?
Static Website
Dynamic Website
E-Commerce Website
Domain Booking
Web Hosting Purchase
Website Architecture
3. Website Creations
Blogger
WordPress
4. Keyword Selection Strategies
Keyword Analysis
Keyword Competition
5. Search Engine Optimization (SEO)
What is SEO?
How do search engines work?
SEO Tools
Web position Analysis
Competition Analysis
Google Algorithms and Update
6. On Page Optimization
Title Tag
Meta Description
Meta Tags
Canonical form
Alt Tag
Anchor Text
Header Tag
Robots.txt
Xml Sitemap
Redirections ( 301, 302)
403 Forbidden
404 File Not Found
Webmaster
Google Analytics
7. Offpage Optimization
Search Engine Submissions
Backlink Submission
Social Bookmarking
Classified Submissions
Article Submissions
Content Marketing
Image Marketing
Video Marketing
Video Strategy
Event Creations
Question And Answers
8. Social Media Optimization (SMO)
9. Facebook
Profile Creations
Creating groups and pages
Tips and Guides
Posts And promotions
Events Creations
Video Marketing
Promotional Techniques
Integration Techniques
10. Twitter
Set-up and usage
Tips
Promoted Tweets
Video Marketing
Promotional Techniques
Integration Techniques
Analytics
11. LinkedIn
Profile Creations
Company Page Creations
Tips and Guides
Linkedin posts
Linkedin promotions
Linkedin Groups
Video Marketing
Promotional Techniques
Integration Techniques
12. Instagram
Integration Techniques
Promotional Techniques
13. Search Engine Marketing (SEM)
14. Introduction to SEM
15. Google Adwords
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Report generation
16. Google Adwords Express
Setup
Google Mapping Ads
17. Bing Ads
Setup
Marketing
18. Social Media Marketing (SMM)
19. Introduction to SMM
20. Facebook
Sing up
Payments Methods
Paid Promotion
Video Ads
Event Marketing
21. Twitter
Set-up and usage
Tips
Promoted Tweets
22. LinkedIn
Setup Paid Ads
Linkedin Post promotions
LinkedIn Paid Campaigns
23. Affiliate Marketing
What is Affiliate Marketing
Components of Affiliate Marketing
Affiliate marketing types
Affiliate marketing tools
Earning Techniques
24. Email Marketing
How Email Marketing Works?
Types of emails
What to write
How to write
list creation
Creating e-mailers
Tracking emailers
Create Template
Reporting
25. Mobile App Promotions
Android Apps
iPhone Apps
Marketing Strategies
Marketing Tips
26. Certifications
Google Partners
Search Advertising
Display Advertising
Mobile Advertising
Video Advertising
Shopping Advertising
Google Analytics
Social Media Marketing Certification
27. Reporting
Google Webmasters
Google Analytics
28. Tools
Alexa
VIDIQ
AddThis
Pinterest
MOZ
29. Youtube Marketing
Youtube Channel Setup
How to Rank and Optimize Youtube Videos
How to get more views and Subscribers
How to Promote Your Youtube Channel
How to boost your Business with youtube Channel
Learn to Edit VideoLearn ways to Make Money from Youtube
