COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!

Loading Events

« All Events

  • This event has passed.

Building Brands Foundations

April 4

This masterclass will provide members and learners with an understanding and appreciation of core marketing principles that need to be in place to build a strong brand with a unique and relevant positioning and will help them build a distinctive personality.

This content is suitable for brand marketers, brand owners, small business owners, and ageny client services.

Topics Covered:

  • What is a brand and why it is important to all marketing streams and the broader commercial team
  • Brand Purpose – when to have one and when it may not be relevant
  • Brand Equity – what it is, how it is calculated and how can marketers influence it
  • Brand Architecture – hierarchy frameworks and brand structure for growth
  • Brand Positioning – why is it important, how is it developed and how is it maintained.
  • Mental and Physical availability – what are they and how do they build brands

Learnings Outcomes: 

  • Understand the strategic role brand building plays in marketing and the broader business
  • Know the factors that influence building and maintaining a strong brand
  • Know how to structure and stretch a brand to optimise growth




Australian Marketing Institute (AMI)
1300 737 445
View Organiser Website