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B2B Demand Generation & ABM Workshop

May 21, 2019 @ 9:00 am - 4:30 pm


A majority of B2B organisations struggle to get results from their demand generation investments. One of the biggest reasons for this is a lack of buyer-centric campaigns.​

Today’s B2B buyer is more sophisticated and more complex that ever, requiring B2B brands to develop programs that connect with the buyer based on their purchase journey . . . it is no small task.

This is why we have developed the Buyer-Centric Demand Generation and Account Based Marketing (ABM) Workshop. The workshop is designed to be a full-day intensive course that will enable and equip B2B marketers with the knowledge and tools to get more from their demand generation and ABM investments. ​

Attendees of the workshop will acquire the following skills:
· How to develop buyer profiles that provide insight into the buyers role, their journey, their content and channel preferences
· How to align Account Based Marketing with your demand generation strategy
· How to build a content architecture that aligns to the buyers journey
· How to collaborate and align with sales to ensure demand generation success
· How to align demand generation programs with other customer touch points to provide an exceptional customer experience
· How execute a holistic ABM strategy

​This workshop is designed for marketing campaign managers, directors of demand generation, content marketing managers and directors and marketing leaders.


May 21, 2019
9:00 am - 4:30 pm
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Portside Centre
207 Kent St
Sydney, NSW 2000 Australia


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