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A Marketer’s Field Guide to Financial Goal Setting and Measurement

May 11, 2021


Measuring tactics and displaying the results in fancy dashboards will only get you so far!

If you want to make a positive impact on your business (and get ahead in your career), you need to develop the financial acumen to measure, make informed decisions based on actual data, and communicate marketing’s greater impact to your CFO and management team.

That’s what you’ll learn to do in this Master Class, with revenue catalyst Samantha Stone.

Whether your business goals are increased revenue, market share or penetration of a new market, or recurring revenue, you’ll learn how to create concrete goals, establish KPIs, track marketing’s contribution, report effectively, and manage your P&L (profit and loss) ledger.

Once you’ve completed the 13 bite-sized (yet comprehensive) lessons, you’ll have the skills and knowledge needed to make smarter decisions, secure bigger budgets, and prove that marketing deserves a seat at the table.

You have multiple ways to complete the lessons and earn your certificate of completion:

  1. Attend all of the Watch Parties
  2. Attend some Watch Parties and complete the rest of the lessons on-demand
  3. Watch all of the lessons on-demand (starting May 11) when it works for you