As the year winds up, it’s a good time to reflect on some of the things we’ve learnt about marketing and some of the tools we have picked up in our quest to become better marketers and advertisers. So, here’s a look at the top ten articles of 2015.
15 Tools for Effective Web Analytics
Analysing your online efforts is perhaps the most important part of any online marketing strategy. Web analytics are the most useful form of feedback that any online marketer can obtain and we all know how important feedback is in formulating future strategies. The sheer size of the competition that you are trying to claim
How to Create an Effective Survey Using SurveyMonkey
Surveys are an incredibly useful tool in collecting data and gaining insights. Surveys have always been a key marketing tool because of their ability to gain information from large sections of society in help predict trends, understand particular tastes and identify a potential customer base.
Marketing Conferences and Events – February 2015
With 2015 already in full swing, now is the time to set all your personal and professional development goals in motion. One of the best ways to do so is… READ MORE
Marketing Conferences and Events for November 2014
With less than 8 weeks until Christmas, make sure that you don’t let 2014 pass you by without getting yourself along to some of the great Australian marketing conferences and… READ MORE
A Step-by-Step Guide to Market Segmentation
Imagine this. You’ve just won a big contract from your local council. They want you to come up with a marketing campaign to reduce instances of underage drinking within the… READ MORE
How to Define Your SMART Marketing Objectives
Have you ever embarked upon a new whizz bang marketing program without first sitting down and plotting out your marketing objectives? I know I have. Have you ever decided that… READ MORE
Five Simple (and one complicated) Steps to Effective Market Research
Have you lost touch with your customer base? Unsure what motivates customers to buy your products? Or what price-point they are willing to pay for your services? Perhaps it’s time… READ MORE
5 of the Top Trends in Market Research for 2012
As a market researcher, the pressure is always on to deliver the most insightful and actionable results for your clients. You need to keep your finger on the pulse of… READ MORE