Consumers are often unaware of product placement, of the use of integrated marketing campaigns, and celebrity and media endorsements to ensure a product’s success. These tactics are increasing due to… READ MORE
5 of the Top Trends in Market Research for 2012
As a market researcher, the pressure is always on to deliver the most insightful and actionable results for your clients. You need to keep your finger on the pulse of… READ MORE
Interesting Trends in Mobile Access in Australia
In this article, we are going to discuss the increasing mobile access trend in Australia. With smartphone usage in Australia estimated at a whopping 40%, if you’re not already getting… READ MORE
Using Social Media in the Marketing Mix
In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media,… READ MORE
Really Simple RSS
RSS stands for ‘Really Simple Syndication’ (or Rich Site Summary) and is a relatively easy and free way to communicate updates to your (or your client’s) website. Users can subscribe… READ MORE
How to Get the Best Results from Your PR Agency
So, you’ve decided that your brand needs a helping hand to get cut-through in today’s cut-throat consumer driven market. You’re set with the advertising campaign but a bit unsure on… READ MORE