Earlier this year, Colleen Jones presented at Content Marketing World in Sydney. In her speech, Jones delved into how to scale your content marketing success. Jones’ Three Es of Content… READ MORE
Marketing Conferences and Events in July 2014
July is jam packed with marketing conferences and events designed to inform, educate, and entertain. There is literally something for everyone, from design and digital workshops to social and PR… READ MORE
Getting Your Marketing Mix Just Right
An effective marketing mix is all about putting the right product, at the right price, in the right place, with the right promotion, at the right time. With some knowledge… READ MORE
Joe Pulizzi’s Content Marketing Revolution
For those of you not familiar with the conference, Content Marketing World is the largest annual gathering of content marketing professionals in the world. Held this year in Sydney at… READ MORE
Monitoring Search Rankings and Fluctuations in the SERPs
Don’t get hung up on fluctuating results in your search rankings. There are many causes for this. Good SEO is a marathon, not a sprint. Originally published in 2014, this… READ MORE
Upcoming Marketing Conferences and Events (June 2014)
With Winter upon us (in Melbourne at least!), and the cooler, wet weather setting in, the thought of trudging off to a marketing conference can seem a little…well…unappealing. But, don’t… READ MORE
How to Define Your SMART Marketing Objectives
Have you ever embarked upon a new whizz bang marketing program without first sitting down and plotting out your marketing objectives? I know I have. Have you ever decided that… READ MORE
Engaging Effectively with your Audience: Hot Tips from ASOS
Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media,… READ MORE
What is Public Relations?
Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is… READ MORE
Australian Social Media Statistics: 2013 vs 2014
Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool…. READ MORE