Social media is a fantastic opportunity for brands to engage with their customers, and many have already begun to take advantage of this. With so many brands on social media,… READ MORE
Why Videos Go Viral
Whether you’re a budding music artist or someone looking for a little brand recognition, YouTube is a quick and cheap method of getting something out there. However, just because the… READ MORE
Are You a Rule Breaker? Content Marketing's 80-20 Rule
According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what… READ MORE
You Only Get One Chance: 5 Tips for Crafting Compelling Headlines
You only get one chance. Just the one. This not an alarmist diatribe. It’s the truth. You only get one chance to make sure your audience cares about what you… READ MORE
Typography, Icons and Images…Oh My!
Finding unique and interesting ways to display content is becoming increasingly important for marketers. Obviously, quality content is your number one priority. However, you first want to capture the potential… READ MORE
What Is Content Marketing?
One of the key Australian trends for 2013 that we discussed in our article Marketing Predictions For Australian Marketers In 2013 was ‘Content is King’. Everywhere you look, people are… READ MORE
Why The Digital Content Revolution Will Not Be Televised
Marketing.com.au would like to thank Davin Broadbent from Creativa Web Videos for taking the time to share this insightful article on the digital content revolution. There is an air of… READ MORE
27 Ways To Improve Your Content
By now you would have heard the saying ‘content is king’, however, it’s not just ‘content’ but ‘quality content‘ that is the holy grail. In our article Marketing Predictions for… READ MORE
What Everybody Ought To Know About Infographics
Infographics. We all love them and their popularity is on the rise both worldwide and in Australia. This week in order to honour the humble infographic, we decided to give… READ MORE