In case you didn’t know, video marketing is super-effective and video’s rise to dominance amongst digital content has continued throughout 2018 with forecasts suggesting that 82% of all internet traffic will be comprised of video by 2021. The time for adopting video is now. However, compared to traditional forms of marketing, video comes with a… READ MORE
The Lasting Impact of a Marketing Internship
Internships are vital in a career path and can cut both ways for prospective marketers in 2018, meaning the interning experience could either be disastrous or career affirming and inspirational. First impressions are everything in this world and if an intern forgets their boss’ name or fails to impress with their work on Day 1,… READ MORE
Importance of Adding Influencers to Your Content Marketing Strategy
If you’re looking to grow your business you first need people to buy your products and trust your brand. You’ll want to create reassurance within your target audience that when purchasing from you, they’ll receive high quality products and a good consumer experience. More often than not, users trek through customer review after customer review,… READ MORE
6 Free Marketing Plan Templates
(And Why Your Business Should Be Using One!) Used correctly, a marketing plan should be the engine that powers, steers and grows the success of your business. A marketing plan is absolutely essential when it comes to mapping out the strategies and tactics that will not only help you grow brand recognition, but make those… READ MORE
Published Content and Branding: Making the Most of Your Expertise
As the case with marketing since its inception, business owners understand that positive branding helps to engage clients and bring in new business leads. Increasing these opportunities is often achieved by traditional marketing tools – such as TV and radio advertising, and more recently social media marketing. However, effective these may prove, an area which… READ MORE
Will IGTV Change the Face of Video Marketing Forever?
IGTV is here and it’s got players like YouTube, Snapchat and Vimeo shaking in their boots. And rightly so, Instagram has shown us time and time again that it is capable of eating its competition: think Snapchat and Instagram stories. What Is IGTV? IGTV will focus on vertical video content up to 60mins long in… READ MORE
Generating High Quality Leads with Knowledge Base Pillar Pages
Every business needs a reliable knowledge base for clients, employees, and customers and an on-going sales generation method. While most enterprises have both separately, it’s possible to combine a knowledge base with lead generation. Doing so isn’t only cost-efficient, it also attracts a steady stream of organic traffic. In inbound marketing (Attract-Convert-Close-Delight), this method is… READ MORE
Five Tips for An Effective Multilingual Content Marketing Strategy
Are you resting easy now that you think your company has finally figured out its content marketing? Well, we hate to burst your bubble, but your content marketing journey has just begun. The next big goal for your content marketing team is to get a head start on multilingual content marketing. Not exactly sure what… READ MORE
How to Use Web Design for Brand Recognition and Impact
How successful is your corporate branding strategy? To find out, look no further than the “New vs. Returning” statistic in your website’s analytics software. On average, return visits account for about 25-50 percent of a website’s total traffic. Does that figure surprise you? If your website’s engagement statistics such as the bounce rate and average… READ MORE
Why Do Short Format Videos Work?
In today’s society there is so much information available to viewers. Consumers now “channel surf” the Internet for content and chop and change what they are looking at fast! In an article in the financial review on the 1st November 2017 – The head of retail for Facebook Australia Kate Box stated “The average time… READ MORE