Common misconceptions about digital marketing have been running rampant for some time now. Any business that is looking to get the most out of digital marketing must take the time to educate themselves to understand the strengths and weaknesses. Without any further ado, let’s take a moment to deconstruct some of these myths so that… READ MORE
The Future of Email: What’s Next For Digital Marketing?
You might be surprised to learn that email marketing has been said to have a much higher return on investment over social media, proving that email has held the marketing throne for quite some time. But what’s next for the future of email in the ever-evolving digital world? Social media’s marketing power is huge, with… READ MORE
Top 5 Trends in Digital Marketing in 2019
Technology and digital infrastructure play a pivotal role in putting businesses ahead of their competition. However, with changing trends, the technologies and strategies that were once integral to business operations have now become obsolete. The basic strategy of marketing still remains the same. Entrepreneurs still get powerful messages crafted to attract consumers. But, with advancement… READ MORE
Australian Digital Marketing Podcasts To Listen To
Podcasts are a resourceful way to level-up on your digital marketing skills. You can listen on your commute, doing housework, or even while you’re gaming. The podcast space of digital marketing, search engine optimisation, content writing, social media and tech news is packed with professionals willing to knowledge share their expertise. But which ones should… READ MORE
Here’s How an eBook Helps Achieve Content Goals
eBooks are the current medium for developing businesses; particularly brand and content development. Content marketing is an incredible way to gain prospective customers by creating content, which is available free of cost to be viewed by masses, and helps establish a relationship between viewers and the business. Audiences are attracted by the content, which should… READ MORE
Content Personalisation and Interactivity as Part of Your Digital Marketing Strategy
Simply creating content is not guaranteed to grab and keep the attention of your readers. Instead, the writer has to create an intangible connection with the audience so they get hooked. One of the best ways to do it is through content personalisation and interactivity. This trend is not only noticeable for blogs but is… READ MORE
Why You Need to Be Concerned about the Drop in Click Through Rates
Click Through Rates (or CTR) have historically been an indicator of the quality of the results that are displayed in the search engine results page. The calculation of a click through rate is the percentage of search results clicked divided by those that were displayed to the user (aka impressions). For instance, if a searcher… READ MORE
Creating Better Brand Consistency with the Help of Your Website Design
Your website is the digital face of your brand. So much of your success, both online and offline, depends not only on how well your website functions, but also on how well it’s able to represent your brand and persuade visitors to do business with you. Ultimately, it all comes down to web design. And… READ MORE
10 Effective Ways to Use On-page Optimisation
There’s no hiding away from the fact that almost all customers use search engines to research for the products and services they need. As this is the case, marketers and brands benefit significantly when its SEO campaign is in top-notch. There are two key facets to define your brand success in the long run: off-page… READ MORE
How to Market Yourself When You’re A “Nobody”
Have you ever seen the kinda-comedy, kinda-romance, kinda-drama movie “Memoirs of an Invisible Man”? Amongst all the classics Chevy Chase has starred in, this one doesn’t rank highly. Yet, if you’re starting out in business, it might capture exactly how you feel. Nobody – and I mean nobody – can see you. But even worse… READ MORE