Up until the end of 2009, Chris Ducker was pretty much your standard CEO and entrepreneur; he was working 16 hour days, 7 days a week. He believed that he… READ MORE
How To Design Landing Pages That Increase Your Sales
‘Converting clicks’ is a bit of an online marketing buzz word. It gets thrown around all the time, but do you actually know what it means and, most importantly, how… READ MORE
3 Ways To Up Online Sales In 2014
Australians are set to spend over $28.3 billion dollars online in 2014. That’s just over 10 per cent of Australia’s entire annual retail outlay. But what’s keeping some retailers ahead… READ MORE
10 Tips for Writing Effective Advertising Copy
Writing advertising copy can be a tricky business. We’d all like to think that we have the advertising erudition of Dan Draper combined with Shakespeare’s literary gifts. That we can… READ MORE
How To Expand Online With Performance Marketing
A couple of weeks ago we had a great article shared with us by Richard Green from Hot Deals and James Kitchener from Jack Media on The Secret to Affiliate… READ MORE
The Secret to Affiliate Marketing For Marketers
The time has come for Australian retailers to stop dragging their heels and get serious about e-commerce and online marketing, or risk being left behind for good. Last week we… READ MORE
The Secret of Making Money with Daily Deal Sites
As the cost of living continues to increase, the marketing savvy consumer is trained to seek out the best deals before they buy holidays, furniture, clothes, beauty therapies etc. We… READ MORE
Tablet Advertisers Need to Step Up
While we congratulate companies who have jumped on the tablet advertising bandwagon, we suggest that they look closely at how they are constructing their tablet advertisements. Early adopters are failing… READ MORE
Google Launches AdWords for Video
With the introduction of AdWords for video, Google has finally taken a step towards combatting (and more importantly harnessing) the power of YouTube. Google claims that advertisers will “reach viewers… READ MORE
Who Knew Insurance was so Expensive: Topping Google AdWords Cost-Per-Click List for 2011
So, by now, we all know what Google AdWords are, right? For those of you that have had your heads buried in the sand for the last 10 years or… READ MORE