If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.
Marketing Conferences and Events – February 2015
With 2015 already in full swing, now is the time to set all your personal and professional development goals in motion. One of the best ways to do so is… READ MORE
The State of Print Advertising in the Digital Age
Emerging as a new media platform, the Internet has made a huge impact on the advertising industry and significantly changed the marketing focus for businesses large and small. With the… READ MORE
The Future Of Shopping
50% of Australians turn to online shopping & 5 new trends that are here to stay The number of consumers purchasing goods online continues to increase according to research from… READ MORE
Marketing Predictions For 2015
I know, I know. I’ve only just gotten used to writing 2014 as well. But, it’s time we all faced the truth: 2014 is drawing to a close. As such,… READ MORE
The World’s Best Marketing Campaigns of 2014
As 2014 quickly draws to a close, we deemed a wrap-up of 2014’s best marketing campaigns absolutely necessary. We scoured the world’s television stations, social media platforms, magazines and news… READ MORE
Marketing Conferences and Events for November 2014
With less than 8 weeks until Christmas, make sure that you don’t let 2014 pass you by without getting yourself along to some of the great Australian marketing conferences and… READ MORE
Affiliate Marketing Essentials (Part Two)
Just in case you missed it, last week we covered affiliate marketing essentials: what it is, where it came from, and the technology that makes it such a successful advertising… READ MORE
Affiliate Marketing Essentials (Part One)
Affiliate marketing can seem like a bit of a grey area. It’s not quite advertising, and it’s not quite marketing. It often has negative, spammy connotations associated with it. So,… READ MORE
Problogger: Attracting and Managing Online Advertisers – Lucy Feagins
Lucy Feagins established The Design Files in 2008. Today, it is the most popular design blog in Australia, with more than 200,000 unique visitors per month and over 1 million… READ MORE