While we congratulate companies who have jumped on the tablet advertising bandwagon, we suggest that they look closely at how they are constructing their tablet advertisements. Early adopters are failing… READ MORE
Google Launches AdWords for Video
With the introduction of AdWords for video, Google has finally taken a step towards combatting (and more importantly harnessing) the power of YouTube. Google claims that advertisers will “reach viewers… READ MORE
Who Knew Insurance was so Expensive: Topping Google AdWords Cost-Per-Click List for 2011
So, by now, we all know what Google AdWords are, right? For those of you that have had your heads buried in the sand for the last 10 years or… READ MORE
The Real Cost of Marketing
Do you know the real cost of marketing? How much marketing costs, or how much to spend on marketing can be a very tricky question for a lot of companies… READ MORE
Digital Marketing in 2012: Will it be the year of the application?
Now that 2012 has gotten off to a roaring start, perhaps it is time to take a look at what’s in store for the digital marketing industry for the… READ MORE
Top Marketing Trends in 2011
Some years, everything changes. Innovation and rapid technological advances have been known to change the whole face of the marketing industry in one foul swoop. This has been particularly true… READ MORE
Facebook Hits for 2011
Facebook has again released its analysis of the most popular trends, topics and ‘memes’ for 2011 in it’s annual Memology. The highly anticipated Memology is usually a fairly accurate and… READ MORE
Ad Spend or Editorial Placement – Advertising Versus Public Relations
Consumers are often unaware of product placement, of the use of integrated marketing campaigns, and celebrity and media endorsements to ensure a product’s success. These tactics are increasing due to… READ MORE
Using Social Media in the Marketing Mix
In 2011, 80% of businesses in America with over 100 employees will use social media marketing. Compared with two years ago, when only 42% of companies were using social media,… READ MORE
Really Simple RSS
RSS stands for ‘Really Simple Syndication’ (or Rich Site Summary) and is a relatively easy and free way to communicate updates to your (or your client’s) website. Users can subscribe… READ MORE