For those of you not familiar with the conference, Content Marketing World is the largest annual gathering of content marketing professionals in the world. Held this year in Sydney at… READ MORE
What is Public Relations?
Today, for your reading pleasure, we are going back to basics. We are going to take an in-depth look at a question that has puzzled people for generations: What is… READ MORE
Australian Social Media Statistics: 2013 vs 2014
Social Media is an essential part of the marketing mix these days. By now, everyone should be fully aware of the myriad of benefits of this relatively new communication tool…. READ MORE
The Most Effective Social Media Campaigns Ever
Collecting ‘likes’, watching your ‘followers’ skyrocket, and rubbing your hands together with glee as your ‘views’ continue to climb is all well and good. But are you really leveraging your… READ MORE
Creativa’s Greatest Ever Practical Guide to YouTube Optimization
YouTube is not just for watching music videos, or cutesy-pie cat clips anymore. YouTube is now an integral part of the marketing mix. To make the most of YouTube, and… READ MORE
Facebook Statistics in Australia: Use them to Stand Out from the Crowd
Understanding Facebook statistics in Australia, and Facebook user patterns is vital. With it becoming increasingly difficult to stand out from the crowd on the popular social media platform, an in-depth… READ MORE
How To Design Landing Pages That Increase Your Sales
‘Converting clicks’ is a bit of an online marketing buzz word. It gets thrown around all the time, but do you actually know what it means and, most importantly, how… READ MORE
How to Propel Your Online Marketing to New Heights
If you are more of a traditional marketing expert, it may be time to brush up on your online marketing knowledge. It’s an area of marketing specialisation that is definitely… READ MORE
Are You a Rule Breaker? Content Marketing's 80-20 Rule
According to a number of social media commentators, there’s a storm (in a teacup) brewing about the 80-20 rule of content marketing. (For those of you that don’t know what… READ MORE
The Business Case for Social Media: How to Convince Your CEO
I feel your pain. Really, I do. Getting CEOs and senior managers on-board the social media train can be like trying to slam a revolving door: impossible. The reality is… READ MORE