Analysing your online efforts is perhaps the most important part of any online marketing strategy. Web analytics are the most useful form of feedback that any online marketer can obtain and we all know how important feedback is in formulating future strategies. The sheer size of the competition that you are trying to claim
If you can learn how to use and master Google AdSense, it can be a great tool through which to generate profit on your website or blog. Basically, you make money out from Google AdSense by hosting third-party advertising on your website or blog and profit is generated every time a user clicks on the advertising.
Surveys are an incredibly useful tool in collecting data and gaining insights. Surveys have always been a key marketing tool because of their ability to gain information from large sections of society in help predict trends, understand particular tastes and identify a potential customer base.
In our last article, we covered How to Ensure Your Advert Has a High Quality Score as part of our Google AdWords ‘How To’ series. We discovered that by improving ad relevance your campaigns receive a higher Quality Score, which means your ads show in a higher position
Understanding how to use Google AdWords is vital part for marketing professional these days. It is the most popular form of pay-per-click (PPC) advertising and it allows you to advertise to the biggest potential audience by giving your product or company a more dominant presence on Google.
If you’re not familiar with Google Adwords, then you’re missing out on an incredible online marketing opportunity. Google Adwords is the most popular pay-per-click (PPC) advertising platform in the entire world. Understanding the ins and outs of Google Adwords is an incredibly complex topic. From creating effective ad groups, and relevant matching keywords to writing compelling AdWords adverts, there is so much to learn and master.
Almost everyone has caught on to the idea that you need to have an online presence if you’re going to have any presence at all. It’s easy enough to put together a basic website, but to ensure that your website pops up on the first page of a Google search, things gets a little more complicated. You really have to figure out how to make yourself seen and heard in the jungle that is the online sphere. One way to get noticed: social media.
Search marketing, search engine optimisation, pay per click advertising. It can all seem a little overwhelming. But it really needn’t. No longer are all these fields the domain of tech-geeks and IT wizards. More and more, they really are becoming part of mainstream marketing. And, once you know the basics, all these concepts are very… READ MORE
MailChimp is a simple, but incredibly useful tool for all your email marketing needs. It allows you to create striking, effective email marketing campaigns through simple drag and drop functionality whilst also being equipped with the ability to generate detailed reports on the efficacy of your marketing efforts. It’s very easy to use; but there’s… READ MORE
Writing compelling online copy is a tough job. Not only do you have to create effective copy for an easily distracted audience (that has an enormous amount of information at their fingertips), you also have to please the Google Gods. So, in order to achieve this, you have to craft compelling copy, copy that is… READ MORE