Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
A comprehensive and accelerated program designed to immerse you in the fundamentals of marketing in just five days. This intensive course is crafted for individuals eager to grasp the essential principles that underpin successful marketing strategies. This course covers the core marketing fundamentals including the marketing environment, buyer behaviour, segmentation, targeting, positioning and branding. This... READ MORE
ChatGPT is now an essential part of Marketing, offering businesses an opportunity to tap into the enormous potential of generative AI. However, it’s also a complex, evolving and sometimes unpredictable platform, meaning it can feel overwhelming. In this masterclass, we’ll cover the fundamentals, including theory, tips, tricks, tasks and tools to get you started, and... READ MORE
Unlock the potential of LinkedIn with expert guidance from Karen Tisdell, one of Australia's leading LinkedIn marketing experts. Join us for an exclusive live workshop where you'll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. In this workshop, Karen will provide a step-by-step approach to mastering LinkedIn... READ MORE
The past twelve months has seen extraordinary changes in capital and financial markets, driven by various factors, including interest rate hikes, inflation concerns, and geopolitical tensions. Coupled with emerging ESG considerations, tightening regulations and the cost-of-living crunch, marketers within the financial services industry are left navigating choppy waters. Mumbrella's Finance Marketing Summit is your opportunity... READ MORE
Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group, members and key stakeholders, however the challenge is to understand the audience you are targeting, so you can decide which platform will have the greatest impact and reach this audience. This interactive session will... READ MORE
Get ready for the highly-anticipated return of the Mumbrella Awards in 2024, honoring excellence across marketing, advertising, media, production, PR, and communications. Recognising outstanding teams, individuals, strategies, and campaigns from Australia and New Zealand, winners will be unveiled at a prestigious gala dinner at The Star Sydney following a rigorous judging process overseen by industry's... READ MORE
Would you like to solve wicked marketing problems? Are you keen to be more human centered in your marketing? Would you like to ask better questions? If so, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking... READ MORE
The 10th annual TECHSPO Auckland, two-day technology expo returns August 8th and 9th, 2024 to the luxurious Hilton Auckland Hotel in Auckland, New Zealand. TECHSPO Auckland brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase... READ MORE
The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers. The CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate... READ MORE
DigiMarCon Australia 2024 is your chance to ... – Hear from some of the most audacious and thought-provoking speakers in the digital marketing, media and advertising industry. – Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level. – Network with thought leaders, reunite with... READ MORE