Marketing news, events and resources
Does your 2015 digital strategy match your business goals? A new year is the perfect time to evaluate where you're at, and make sure that you're setting your business up for success. Strategy can be forgotten when companies are deploying a website or embarking on a social media programme, but this can lead to false... READ MORE
Topic for February will be announced shortly! Join AIMIA on Monday 2nd February at the EY Offices in Sydney for the February Mobile Industry Group Meeting. Speakers will be confirmed shortly. Should you have any enquiries or wish to attend the Mobile Industry Group meeting please send an email to [email protected].
Qualified signwriter Ian Widdop will guide you through the basic fundamentals of Traditional Signwriting. Whilst it’s true that the skills of the traditional signwriter takes many years to master, these highly engaging and hands on classes will cover the basic tools and processes of traditional sign writing while learning the essential brush control techniques and... READ MORE
Do you define success by your Facebook likes, your conversion rate or by your contribution to the organisation’s bottom line? Is your organisation's strategy focused on attracting more customers or greater share of wallet? Faster churn or higher life time value? In February, Interactive Minds will explore what are the appropriate KPIs for digital initiatives... READ MORE
93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy, and only 33% say they are effective at content marketing.1 With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in... READ MORE
Now in its 30th year, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth, and the only survey of its kind of national advertisers and key media executives around the country. Starcom MediaVest Group and the Australian Association of National Advertisers will be hosting a debrief on the results... READ MORE
Did you have a successful 2014? From a work and personal perspective, did you achieve everything that you wanted, or did it feel like it was outside of your control? Personal leadership is about ensuring that you have clarity around your own definition of 'success'. Having clear professional goals prevents you from getting distracted and... READ MORE
Learn how to setup, manage and optimise your Google AdWords campaigns with Google certified experts from Loves Data. Loves Data's training is designed to help you navigate this landscape. We focus on Google AdWords strategies, features and best practices that will make a difference to your business' bottom line. Whether you're a beginner or have... READ MORE
While few CEO's directly manage communications, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern. CEO's today demand greater transparency, accountability and return on investment on... READ MORE
From the big names in broadcasting, technology, and top-end production companies, to content creatives and innovative startups, NET-WORK-PLAY connects you with the best minds in the factual content creation and content delivery industries today. NET-WORK-PLAY is presented by AIDC Ltd, a 27 year old peak organisation for the factual film and television industries. AIDC’s annual... READ MORE