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Defining Digital Success in 2015

February 3, 2015 @ 8:30 am - 10:30 pm


Do you define success by your Facebook likes, your conversion rate or by your contribution to the organisation’s bottom line? Is your organisation’s strategy focused on attracting more customers or greater share of wallet? Faster churn or higher life time value?

In February, Interactive Minds will explore what are the appropriate KPIs for digital initiatives and how to align these with your business’ broader strategic KPIs. Find out how digital works with finance, the important questions to ask, and what rate of return is expected for a digital marketing investment.

This event will help digital practitioners at all levels to understand the levers behind defining their success.

Speakers Include:

  • Janelle Scrimgeour, Assistant Team Leader & Digital Marketing Executive, Cruiseabout:  Janelle will share how Cruiseabout set their organisational targets and how their digital marketing KPIs are developed accordingly. Find out how they continually track progress, the role of…
  • Laura Campbell, General Manager – Marketing, Digital & Sales Services, Allianz Global Assistance: Learn how Allianz Global Assistance defines digital success from both a B2B and B2C perspective. She’ll provide key success measures to ensure all aspects of the user experience are measured.
  • Naina D’Souza, Senior Manager, Advisory, EY: Naina will discuss core principles to setting the right measures for your digital business. Naina has delivered digital solutions for over 17 years, and has extensive experience both in-house and as…
  • Sean Cooper, Managing Partner, Torque Data: Sean will discuss designing and building a digital measurement strategy. Find out how to align digital across all channels and what you can do to benchmark and drive continuous improvement.



86 Bridge Street
Brisbane, Victoria 4006 Australia
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Interactive Minds
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