Marketing news, events and resources
Creating a consistent, relevant and successful digital strategy can be a confusing and often overwhelming process at this event you will learn the inside track for creating and curating content and how to maximise your efforts. The Masterclass will examine: create v curate: what does it all mean user generated content – where to find... READ MORE
Want to be at the top of the Search Marketing industry in Australia? For one day only, we’re bringing some of the best from around Australia and overseas to share the latest trends, tools and industry insights at Search Marketing Professionals. Join us on Tuesday 5th of June at The Honey Bar in South Melbourne... READ MORE
Whether you’re a B2B or B2C marketer, client-side or agency, stay ahead of the curve and learn SEM online at this 1 day workshop. Search engine marketing (SEM) makes it easier for your customers to find you. The pay-per-click (PPC) marketing is a cost-effective, highly convenient channel that can transform your business without a huge... READ MORE
At this event you will hear from Jason Borg, Digital Analyst who is from beyondblue, he will be discussing how they succeeded with using innovative SEO, content and accessibility techniques, he will be giving insights into key challenges and successes of their SEO audit and how they use data, reporting and analytics to elevate search... READ MORE
At this event you will hear from Jay Mahoney, Managing Director, Australia & New Zealand from Siteimprove, he will be discussing the Insights into Australian SEO benchmark results
This event will focus on taking a strategic approach to digital marketing, exploring the opportunities and highlighting best-practice approaches to build online presence and effectiveness. Some of the topics that will be covered are social media, email marketing, messenger marketing, video marketing, content creation, SEO, website optimisation plus much more. Speakers include: Jinal Mehta, Google... READ MORE
As Google continues to dominate the search landscape in Australia with over 40,000 searches per second, your business needs to be a position where it can get found online otherwise you are going to be missing out on business from people who need you! Are you confused by SEO and can’t work out if it’s... READ MORE
The SEMrush Australian Search Awards will be proudly presented by industry leaders at a gala dinner at Sydney Opera House on November 12, 2019. Companies that have significantly improved their online presence in Australia in the past 18 months are welcome to enter. The awards are now open for entry, and the deadline for submissions is... READ MORE
About this workshop Search engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO, including what it is and find out how you can make the most of it, this class will give you a great... READ MORE
About This Workshop Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent. Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively... READ MORE