Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. We will use real life examples to give you a better understanding of key channels like, search engine marketing and... READ MORE
Two jam-packed days tailored to your role in public service. Don't miss this government social media conference! We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your... READ MORE
5th International Conference on Natural Language Computing and AI (NLCAI 2024) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Natural Language Computing, and AI. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical... READ MORE
Marketers of all stripes are invited as we come together to look to the future of Digital Marketing, learn from industry experts, and network with peers for a truly unforgettable two-day experience. From ChatGPT, E-E-A-T and TikTok to the latest ranking factors and algo updates, MozCon's speakers cover the hottest and latest topics in the... READ MORE
In this seven-hour workshop, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily. We’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go. From there, you’ll learn about... READ MORE
Even though marketers have more data than ever, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data, activities, and teams. With that, you’ll be able to ‘speak c-suite’, and... READ MORE
Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map... READ MORE
Changing careers is no easy feat! You have to reinvent yourself and your value, as well as figuring out what you actually want to do. What's the right path? What do you need to do to get there? And will you be able to make a decent salary from it? Changing careers is an internal... READ MORE
The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy, trust, and emotion are... READ MORE
This masterclass is based on over 25 years of search engine research and successful SEO for clients. Topics Covered How to use AI such as ChatGPT To Supercharge Your SEO – New Section! Case Studies: Websites That Have Run Successful SEO Campaigns Competitor Analysis - Marketers will absolutely love this Tools of the Trade -... READ MORE