Marketing news, events and resources
The intersection of Generative AI and human creativity represents a crucial turning point for advertising agencies, highlighted by recent developments in academic research and practitioner application. This research, completed by Swinburne University of Technology in collaboration with The General Store, explores the synergy between AI and human creativity through interviews with senior advertising executives. This... READ MORE
Exploring the role of the company director and the board’s vital contribution towards organisational culture and sustainable governance, this course draws on theory, practice, and the collective knowledge of the participants to simulate the boardroom experience. This course is designed to consolidate your understanding of the role of the director and the board. The course... READ MORE
Despite multicultural consumers making up 40 percent of the U.S. population, only 5.2 percent of advertising spend target this segment. Today's business imperative requires a multicultural mindset across the organization starting with the office of the CEO to the frontline sales team. Marketers need to be inspired to be the quarterback of profitable growth by... READ MORE
Every revolution offers both risk and opportunity—and we are just at the beginning of an AI revolution that will affect every aspect of graphic design, writing, art, social media, publishing, and communication. As the saying goes: luck favors the prepared. AI is a tool you need to master, not a threat. AI won’t replace your... READ MORE
Two jam-packed days tailored to your role in public service. Don't miss this government social media conference! We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your... READ MORE
Join us live on December 11 & 12, and revisit any sessions you missed for up to 6 months! Our program includes 30-minute sessions and panels and a live chat stream, followed by 15 minutes of live speaker Q&A with the audience.
It’s 2025… and a new year brings new opportunities, new fears, and new hope. As B2B Marketers, what lies ahead for us in 2025? Join EY’s Americas Digital Marketing & Demand Generation Leader, Lou Cohen, aka NYU & Baruch College’s Professor Cohen, as he shares insights he’s gathered from Marketing leaders about what we should... READ MORE
In today’s social media landscape, short-form video content is taking the reigns. If you aren’t in the game, now is the time to level up your video presence. When you only have a few seconds to capture your audience, your short-form video strategy can make or break whether you get their attention or not. This... READ MORE
Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business. This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media,... READ MORE
As the marketing landscape continues to evolve, it’s essential for professionals to stay informed and adaptable to the changes ahead. Join us for a dynamic two-day conference where we’ll explore the key trends, challenges, and opportunities that will define the year in marketing. This event is designed to equip you with the insights and strategies... READ MORE