Marketing news, events and resources
As the people usually tasked with managing a business’ CRM and promotional communications, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. In a world where major data breaches appear to be an almost weekly occurrence in the news, and after penalties for non-compliance recently increased to... READ MORE
Are you ready to unlock the power of Artificial Intelligence in your marketing strategies? Join us for a 1-hour webinar where we will explore the impact of AI on today's marketing landscape. Come and understand how you can utilise AI to improve your marketing efforts and stay ahead of the curve in the competitive world... READ MORE
The 2024 ANA Measurement & Analytics Conference, September 16–18 in Chicago, will focus on the accelerating forces of change in the measurement industry and how marketers are leveraging these changes for better decision making and driving growth. The dynamic speaker lineup features marketers and researchers who are not afraid to think outside the box and deploy... READ MORE
Join us for an exclusive webinar hosted by Derek Jones, Research Society Fellow, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. Don't miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market... READ MORE
This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal... READ MORE
This workshop is designed for marketers/team leaders, digital marketers and eCommerce specialists who are looking to understand how to set a holistic digital strategy for their channels that works for their budget, team, and overarching business goals. Creating a digital strategy can be daunting and challenging without the knowledge of wider business goals, the metrics... READ MORE
Search marketing is ever-changing. Algorithm updates and SERP feature changes are making organic search harder. Generative AI is shaking up all aspects of the industry (and beyond). Not to mention the upheaval that's come by transitioning to Google Analytics 4. It's... a lot. Programmed by the Search Engine Land experts, the entire program — featuring exclusive keynotes, tactic-rich sessions, and... READ MORE
While the fundamentals of finding a job remain the same, the way you market yourself and how we as recruiters discover you has changed. Join Lizzie Quinn & Sophie Kelly as they share practical advice on how to stand out from the crowd when looking to land your next role. We’ll look at this through... READ MORE
Setting the benchmark in the digital industry, the Global Digital Excellence Awards celebrate outstanding digital websites, campaigns, tools, and teams from across the globe. The awards aren’t about the size of your campaign or agency, they simply recognize and celebrate stand-out innovation and creativity. The accolades are awarded for creative thinking in the production of... READ MORE
Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing... READ MORE