Marketing news, events and resources
COVID-19 restrictions have impacted events being held, however, during this time we will continue to share local Australian and international digital events you can attend online. So keep on learning, improving your skills and networking!
Welcome to the AMI Fundamentals of Market Research course, where you will gain a working knowledge in market research techniques, methods, and applications. The course covers the different types of market research, including qualitative, quantitative, and ethnographic research, so you can identify the best method for your needs. Over the half day we will guide... READ MORE
Boost sales, generate leads, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite, Facebook shops, business pages, groups, services, messenger and ads manager, and more. Key Outcomes · Creating... READ MORE
A comprehensive and accelerated program designed to immerse you in the fundamentals of marketing in just five days. This intensive course is crafted for individuals eager to grasp the essential principles that underpin successful marketing strategies. This course covers the core marketing fundamentals including the marketing environment, buyer behaviour, segmentation, targeting, positioning and branding. This... READ MORE
ChatGPT is now an essential part of Marketing, offering businesses an opportunity to tap into the enormous potential of generative AI. However, it’s also a complex, evolving and sometimes unpredictable platform, meaning it can feel overwhelming. In this masterclass, we’ll cover the fundamentals, including theory, tips, tricks, tasks and tools to get you started, and... READ MORE
Unlock the potential of LinkedIn with expert guidance from Karen Tisdell, one of Australia's leading LinkedIn marketing experts. Join us for an exclusive live workshop where you'll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. In this workshop, Karen will provide a step-by-step approach to mastering LinkedIn... READ MORE
Would you like to solve wicked marketing problems? Are you keen to be more human centered in your marketing? Would you like to ask better questions? If so, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking... READ MORE
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their... READ MORE
Are you struggling to engage your internal leaders and frontline staff in your customer experience initiatives? Do you find it challenging to prove the ROI of your programs? InMoment’s Senior CX Consultant, Helene James, is answering these challenges and more in this upcoming webinar. What You’ll Learn: - Engage Internal Leaders and Frontline Staff: Discover... READ MORE
Project management is vital for the success of any organisation, providing a structured approach to planning, executing, and completing projects efficiently. By enhancing communication among stakeholders, optimising resource allocation, and ensuring quality outcomes, a Project Manager drives improved business performance and competitive advantage. With demand for Project Managers at an all-time high, many industries, particularly... READ MORE
You have to crawl before you can run, and with a coding career, it’s no different. This is the perfect place to take your first steps. In this free, 2-hour class, get hands-on practice applying the basics of HTML and CSS, and find out if a coding career is right for you. You’ll learn about... READ MORE